Transforming the Customer Experience with Generative AI
Masterclass: Opportunities, Use Cases and Safety Considerations
June 6, 2023
1: 00 PM (EST)
1: 00 PM (EST)
28
Days
16
Hours
11
Minutes
50
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June 6, 2023 | 1 PM EST | VIRTUAL MASTERCLASS
The rise of Generative AI in marketing has led to a shift in how teams strategize and implement. Revolutionizing the way we create and interact with technology, it has the ability to create human-like outputs at a speed and scale we previously did not consider possible.
Allowing for a wide range of applications, from code generation to copywriting to design, the Generative AI landscape is proving to be an exciting and integral arena for organizations today. Through investing in Generative AI, organizations can stay ahead of the competition and unlock new opportunities for growth and innovation by:
- Developing creative solutions
- Enhancing their customer experience
- Gaining a competitive edge in their respective markets
Join General Language on June 6, 2023, Tuesday, as we learn from top speakers from Colgate-Palmolive, Mars, and MongoDB with an audience of senior marketing, digital, transformation, and data leaders from various industries. Explore how organizations can leverage Generative AI, create lasting value for their companies and customers, revolutionize customer experiences, and achieve greater levels of success.
Speakers
Todd Hassenfelt
eCommerce Director, Growth Strategy & Planning, Colgate-Palmolive
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Mark Parkinson
Senior Director of Next Generation Technologies, Mars
Tanuja Singeetham
Head of Regional Digital Marketing & US eShop, Henkel
James Underhill
Senior Director of Sales Operations & Strategy, MongoDB
Timothy Li
Chief Digital Officer, General Language
Agenda
1:00
PM EST
Introduction
1:05
PM esT
Panel Discussion - What Can We Do with Generative AI Today?
We will be discussing:
- Perspectives on Generative AI in the organization today
- Potential impact of Generative AI in each sector
- Use cases and their potential
- Safety, legal, and other considerations
The panel will include:
- Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning, Colgate-Palmolive
- Timothy Li, Chief Digital Officer, General Language
- Mark Parkinson, Senior Director of Next Generation Technologies, Mars
- James Underhill, Senior Director of Sales Operations & Strategy, MongoDB
- Tanuja Singeetham, Head of Regional Digital Marketing & US eShop, Henkel
1:45
PM EST
Q&A
2:00
PM EST
Closing
Speaker Bios
Tanuja Singeetham
Head of Regional Digital Marketing & US eShop, Henkel
Tanuja leads a new team focused on new digital marketing and ecommerce initiatives for the Henkel professional hair care business in NA, which she joined in August, 2020. She is responsible for building and managing the first Henkel multi-brand B2B ecommerce platform, SALONORY.com, targeted to beauty care professionals with products, content, promotions, a loyalty program, and email marketing.
Prior to this, she worked for 5 years at Behr Paint Company leading the Digital COE and 21 years at Nestle US, where she launched her first website in 1998. She has over 23 years in digital marketing, launched over 150 websites and is a member of Google Brand Advisory Council and the Digital Ascendant Network. Tanuja received her B.A. in Business Management from California State University, Fullerton and is a member of the Pasadena Tournament of Roses Association and a volunteer for Sycamores.org.
Prior to this, she worked for 5 years at Behr Paint Company leading the Digital COE and 21 years at Nestle US, where she launched her first website in 1998. She has over 23 years in digital marketing, launched over 150 websites and is a member of Google Brand Advisory Council and the Digital Ascendant Network. Tanuja received her B.A. in Business Management from California State University, Fullerton and is a member of the Pasadena Tournament of Roses Association and a volunteer for Sycamores.org.
Todd Hassenfelt
eCommerce Director, Growth Strategy & Planning, Colgate-Palmolive
Todd Hassenfelt is the Ecommerce Director, Growth Strategy & Planning at Colgate-Palmolive as part of the Global Digital Organization. He leads ecommerce business reporting including Digital Shelf Optimization and ecommerce sales & share reporting. Todd provides perspective on external benchmarking and competitive intelligence to help grow the omnichannel business. Todd has been evaluating how to balance the risks and upside of Generative AI use cases from a CPG perspective since ChatGPT launched in November 2022.
Todd has versatile experience with leadership roles in both Brick & Mortar and ecommerce while being a key contributor on both Sales and Marketing Teams at companies which range from large corporations to startups.
Toddwas recently a guest on The Digital Deep Dive podcast discussing the topic of Generative AI.One of his favorite quotes is "Change has never happened this fast before and it will never be this slow again".
Todd has versatile experience with leadership roles in both Brick & Mortar and ecommerce while being a key contributor on both Sales and Marketing Teams at companies which range from large corporations to startups.
Toddwas recently a guest on The Digital Deep Dive podcast discussing the topic of Generative AI.One of his favorite quotes is "Change has never happened this fast before and it will never be this slow again".
Mark Parkinson
Senior Director of Next Generation Technologies, Mars
Mark Parkinson is an accomplished technology strategist with an impressive 24-year tenure at Mars, demonstrating proficiency across diverse roles. His expertise lies in leveraging advanced technologies to bolster business value. In a previous role, he helped mastermind Mars' digital workspace strategy, amalgamating collaboration tools and unified communication systems using cutting-edge technologies. His pivotal contributions extend to fortifying Mars Chocolate North America's IT infrastructure, including overseeing all local support teams. Mark played a key role in devising and globally deploying an SAP template, further highlighting his aptitude in spearheading large-scale projects by successfully implementing it within North America.
James Underhill
Senior Director of Sales Operations & Strategy, MongoDB
James is a seasoned Senior Director at MongoDB, specializing in sales operations and strategy. With a strong background in data-driven decision-making, he is instrumental in driving the company's success. James brings a wealth of experience in sales intelligence, data governance, and custom tool development, enabling him to optimize sales processes and maximize productivity. Prior to joining MongoDB, James held key roles at Twitter, including Analyst, Revenue Operations, and Operations Specialist for Mobile Ad Retargeting, showcasing his expertise in driving revenue and implementing effective acquisition strategies.
Timothy Li
Chief Digital Officer, General Language
Timothy is the Chief Digital Officer of General Language where he oversees the company's data and AI portfolio. Prior to joining General Language, he worked as a designer, researcher, data analyst, and quality engineer in various notable organizations and universities across the United States and Asia.
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